Shell

GREY POSSIBLE

Shell wanted an MPU banner to drive traffic to their ‘Lets go’ campaign page

So

We (teamed up with copywriter Ben Peckett – iambenpeckett.com) created a story for the true meaning behind ‘Lets go’. The belief that when people come together we can create a smarter energy future. The client bought the idea and we produced a set of press ads and digital banners that when connected tell the whole story.

I did

Idea generation, design

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