— RADIO AD —
‘IT’S NOT YOU, IT’S HONDA’ – (READ BY SARAH ALEXANDER)
— DIRECT MAIL —
— BANNERS —
Honda Tactical
Category : DM & Tactical, Press
Karmarama
Honda needed a way to speak to their lapsed audience and re invigorate them towards test driving a new Honda CR-V or Honda Jazz.
So
We (teamed up with copywriter Louisa whitehead) came up with the concept ‘It’s not you, it’s Honda.’ A break up letter to your car highlighting the way we humanise our vehicles. We crafted press, DM, digital and a radio ad that out performed any tactical ad Honda UK has done in the past 5 years.
I did
Idea generation, design
Click the imagery to enlarge
