(… READ UPSIDE DOWN THROUGH ‘BEAUTY’)
Honda Type R DM
Category : DM & Tactical
Karmarama
The new Honda Civic Type R obliterated the Green Hell (Nürburgring) record. Officially the fastest hothatch ever made, I was tasked to deliver a DM piece that engaged a cold audience and peak interest in this ‘beautiful beast’.
So
We (teamed up with copywriter Didz Parker) came up with the concept ‘Beauty & Beast’ an idea of telling a story about this aggressive beast whilst also weaving in its beautiful craft. Which story you read depends on which way you look at it.
I did
Idea generation, design
Click the imagery to enlarge
