NSPCC

Whitewater creative

The NSPCC needed a way to grab the attention of a younger audience when thinking about leaving a gift in their will

So

We helped develop a campaign that ignited the conversation ‘What would you leave children…’ with the insight that there is so much more than money you can leave your siblings. We allowed people to leave messages inside bubbles that floated around inside our virtual online park either by tweet #whatwillyouleave or via the campaign microsite

I did

Idea generation, design

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